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<channel>
	<title>Lucian's blog</title>
	<link>http://www.tangiblelondon.co.uk/LuciansBlog</link>
	<description>Happenings, comments and general view on all things</description>
	<pubDate>Thu, 20 May 2010 08:10:08 +0000</pubDate>
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			<item>
		<title>It&#8217;s not you, it&#8217;s me</title>
		<link>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/388</link>
		<comments>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/388#comments</comments>
		<pubDate>Thu, 20 May 2010 07:37:24 +0000</pubDate>
		<dc:creator>Lucian</dc:creator>
		
		<category><![CDATA[Ramblings]]></category>

		<guid isPermaLink="false">http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/388</guid>
		<description><![CDATA[Since my last post, I&#8217;ve heard from scores of people wracked with remorse and regret, devastated by the idea that it&#8217;s their own lack of feedback and engagement which has brought these proceedings to a standstill.
In a desperate attempt to relieve this widespread trauma (well, a couple of people have kind of mentioned it), I [...]]]></description>
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		</item>
		<item>
		<title>Au revoir, not adieu</title>
		<link>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/387</link>
		<comments>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/387#comments</comments>
		<pubDate>Wed, 12 May 2010 13:16:06 +0000</pubDate>
		<dc:creator>Lucian</dc:creator>
		
		<category><![CDATA[Ramblings]]></category>

		<guid isPermaLink="false">http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/387</guid>
		<description><![CDATA[I&#8217;m not completely happy about this, and I retain the right to have second thoughts, but in my mind this date, 12th May 2010, is notable because:
a)  it would have been my father&#8217;s 84th birthday;
b)  it is the first day of the new Con-Dem-Nation government, bringing Messrs Cameron and Clegg together in their posh schoolboys&#8217; [...]]]></description>
		<wfw:commentRss>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/387/feed</wfw:commentRss>
		</item>
		<item>
		<title>Why the stats on repitches are bad news for Gordon</title>
		<link>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/386</link>
		<comments>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/386#comments</comments>
		<pubDate>Tue, 04 May 2010 12:24:44 +0000</pubDate>
		<dc:creator>Lucian</dc:creator>
		
		<category><![CDATA[Ramblings]]></category>

		<guid isPermaLink="false">http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/386</guid>
		<description><![CDATA[It&#8217;s obvious.  To be honest, I don&#8217;t think anyone really knows what proportion of agencies repitching for business actually manage to hang on to it, but I think everyone does know that the proportion isn&#8217;t high.
True, it&#8217;s probably somewhat higher in so-called &#8220;statutory&#8221; repitches, when the clients claim (truthfully or otherwise) that they&#8217;re obliged to [...]]]></description>
		<wfw:commentRss>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/386/feed</wfw:commentRss>
		</item>
		<item>
		<title>Fortunately, I&#8217;ve nothing to say</title>
		<link>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/385</link>
		<comments>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/385#comments</comments>
		<pubDate>Wed, 28 Apr 2010 14:43:49 +0000</pubDate>
		<dc:creator>Lucian</dc:creator>
		
		<category><![CDATA[Ramblings]]></category>

		<guid isPermaLink="false">http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/385</guid>
		<description><![CDATA[Nothing much comes to mind just now, which is a good thing because I&#8217;m far too busy to write anything at the moment.
Hopefully both of these difficulties will disappear simultaneously some time soon.  Otherwise, either I&#8217;ll have lots to say and no time to say it, or - worse - huge amounts of my time [...]]]></description>
		<wfw:commentRss>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/385/feed</wfw:commentRss>
		</item>
		<item>
		<title>Statistic of the day (new series)</title>
		<link>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/384</link>
		<comments>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/384#comments</comments>
		<pubDate>Thu, 15 Apr 2010 13:17:57 +0000</pubDate>
		<dc:creator>Lucian</dc:creator>
		
		<category><![CDATA[Ramblings]]></category>

		<guid isPermaLink="false">http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/384</guid>
		<description><![CDATA[(I quite like the idea of this as a regular, but obviously nothing like daily, strand.)
The ads on the escalator to the Victoria Line at Warren St currently feature a total of 46 people, as well as two muppets.
44 of the people, and both muppets, are smiling.  The only two who aren&#8217;t are the women [...]]]></description>
		<wfw:commentRss>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/384/feed</wfw:commentRss>
		</item>
		<item>
		<title>Why hasn&#8217;t anyone told me about this sooner?</title>
		<link>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/383</link>
		<comments>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/383#comments</comments>
		<pubDate>Tue, 13 Apr 2010 12:14:44 +0000</pubDate>
		<dc:creator>Lucian</dc:creator>
		
		<category><![CDATA[Financial]]></category>

		<guid isPermaLink="false">http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/383</guid>
		<description><![CDATA[Checking out a footnote in a recent magazine article, I found my way to a Harvard Business Review article published in 2007 called &#8220;Companies and the customers who hate them.&#8221;
I have a nasty feeling that I&#8217;m the only person in the world who hasn&#8217;t already discovered it.  But just in case you haven&#8217;t seen it [...]]]></description>
		<wfw:commentRss>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/383/feed</wfw:commentRss>
		</item>
		<item>
		<title>Mr Angry found inside Pandora&#8217;s Box</title>
		<link>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/382</link>
		<comments>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/382#comments</comments>
		<pubDate>Mon, 12 Apr 2010 09:11:03 +0000</pubDate>
		<dc:creator>Lucian</dc:creator>
		
		<category><![CDATA[Brand]]></category>

		<category><![CDATA[Football]]></category>

		<category><![CDATA[Internet]]></category>

		<guid isPermaLink="false">http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/382</guid>
		<description><![CDATA[Not my most accessible-ever headline.  What on earth do I mean?
Travel with me first to Regent&#8217;s Park on a dark evening a week or two ago.  Driving home, I narrowly miss a cyclist, dressed in black and showing no lights, riding absolutely invisibly in the middle of the road.  A little further on he stops [...]]]></description>
		<wfw:commentRss>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/382/feed</wfw:commentRss>
		</item>
		<item>
		<title>Social media, Victorian-style</title>
		<link>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/381</link>
		<comments>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/381#comments</comments>
		<pubDate>Thu, 08 Apr 2010 17:48:42 +0000</pubDate>
		<dc:creator>Lucian</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Internet]]></category>

		<guid isPermaLink="false">http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/381</guid>
		<description><![CDATA[It was back in 1840, with the launch of a postal service that promised to deliver a letter anywhere in the country for a penny, that the first of this country&#8217;s social media really took off.
As the volume of private correspondence grew at an astonishing rate, the new phenomenon gave advertisers plenty to think about.  [...]]]></description>
		<wfw:commentRss>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/381/feed</wfw:commentRss>
		</item>
		<item>
		<title>I&#8217;ll never set foot in a bank branch ever again.  Unless&#8230;.</title>
		<link>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/380</link>
		<comments>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/380#comments</comments>
		<pubDate>Thu, 08 Apr 2010 17:12:36 +0000</pubDate>
		<dc:creator>Lucian</dc:creator>
		
		<category><![CDATA[Financial]]></category>

		<guid isPermaLink="false">http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/380</guid>
		<description><![CDATA[I can&#8217;t think when I last set foot in a bank.  And it&#8217;s even longer since I set foot in my own bank - so long, in fact, that in writing this I had to pause for a minute to remind myself where it actually is.
Being that kind of customer, you won&#8217;t be surprised to [...]]]></description>
		<wfw:commentRss>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/380/feed</wfw:commentRss>
		</item>
		<item>
		<title>Too many words</title>
		<link>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/379</link>
		<comments>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/379#comments</comments>
		<pubDate>Mon, 29 Mar 2010 07:53:45 +0000</pubDate>
		<dc:creator>Lucian</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/379</guid>
		<description><![CDATA[You&#8217;ve probably noticed that the Tesco colour print campaign is back for a second wave, and you may well also have noticed the two significant changes since the first wave:
-  much less amusing headlines;
-  addition of a hundred words or so of body copy.
There&#8217;s a story about a young copywriter asking some creative legend or other [...]]]></description>
		<wfw:commentRss>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/379/feed</wfw:commentRss>
		</item>
		<item>
		<title>Wants vs needs: the rematch</title>
		<link>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/378</link>
		<comments>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/378#comments</comments>
		<pubDate>Thu, 25 Mar 2010 09:32:16 +0000</pubDate>
		<dc:creator>Lucian</dc:creator>
		
		<category><![CDATA[Financial]]></category>

		<guid isPermaLink="false">http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/378</guid>
		<description><![CDATA[I know, I&#8217;ve been here before, but I have a new angle.  Dropped in to Tesco Metro on Camden Road on the way home last night, fighting my way in, as usual, past the huge Krispy Kreme donut stand that blocks the route into the store a couple of feet back from the doorway.  And [...]]]></description>
		<wfw:commentRss>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/378/feed</wfw:commentRss>
		</item>
		<item>
		<title>Financial tweeting still muted</title>
		<link>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/377</link>
		<comments>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/377#comments</comments>
		<pubDate>Wed, 24 Mar 2010 10:48:23 +0000</pubDate>
		<dc:creator>Lucian</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Brand]]></category>

		<category><![CDATA[Financial]]></category>

		<category><![CDATA[Internet]]></category>

		<guid isPermaLink="false">http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/377</guid>
		<description><![CDATA[In recent weeks, I seem to have been writing myself into a new role as a sceptic about the commercial potential of social media.  I&#8217;m not at all sure why I&#8217;m doing this:  it&#8217;s a role that&#8217;s very largely at odds with what I really believe.  In fact, I&#8217;ve been saying for a couple of years or [...]]]></description>
		<wfw:commentRss>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/377/feed</wfw:commentRss>
		</item>
		<item>
		<title>Can anyone tell me the point of not being interesting?</title>
		<link>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/376</link>
		<comments>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/376#comments</comments>
		<pubDate>Mon, 22 Mar 2010 14:36:02 +0000</pubDate>
		<dc:creator>Lucian</dc:creator>
		
		<category><![CDATA[Brand]]></category>

		<category><![CDATA[Financial]]></category>

		<guid isPermaLink="false">http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/376</guid>
		<description><![CDATA[Congratulations to our old friend and current client James Budden and his colleagues at Baillie Gifford on the launch of their new website which provides an online counterpart to their established offline investment trust magazine, Trust.  You can see it for yourself at http://www.bgtrustonline.com/.
Whether offline or now online, its name is in fact by some [...]]]></description>
		<wfw:commentRss>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/376/feed</wfw:commentRss>
		</item>
		<item>
		<title>&#8220;I warn you not to be&#8230;.odd&#8221;?</title>
		<link>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/375</link>
		<comments>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/375#comments</comments>
		<pubDate>Mon, 15 Mar 2010 09:48:44 +0000</pubDate>
		<dc:creator>Lucian</dc:creator>
		
		<category><![CDATA[Financial]]></category>

		<guid isPermaLink="false">http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/375</guid>
		<description><![CDATA[Remember Neil Kinnock&#8217;s spine-tingling anti-Thatcher speech?  &#8220;I warn you not to be old&#8230;I warn you not to be ill&#8230;I warn you not to be poor&#8221;?
In the somewhat unlikely event that instead of having a pop at that barmy old bat he was actually advising you on how to get a half-decent level of service out [...]]]></description>
		<wfw:commentRss>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/375/feed</wfw:commentRss>
		</item>
		<item>
		<title>Welcome to Rostov (2)</title>
		<link>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/374</link>
		<comments>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/374#comments</comments>
		<pubDate>Fri, 12 Mar 2010 17:46:39 +0000</pubDate>
		<dc:creator>Lucian</dc:creator>
		
		<category><![CDATA[Ramblings]]></category>

		<guid isPermaLink="false">http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/374</guid>
		<description><![CDATA[My daughter says that she had completely the wrong impression of Al Pacino for years, thinking of him as a man with an impressive line in designer neckwear through his description as a &#8220;scarf ace.&#8221;
]]></description>
		<wfw:commentRss>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/374/feed</wfw:commentRss>
		</item>
		<item>
		<title>Official:  it&#8217;s not in the least bit like baked beans</title>
		<link>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/373</link>
		<comments>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/373#comments</comments>
		<pubDate>Wed, 10 Mar 2010 10:44:26 +0000</pubDate>
		<dc:creator>Lucian</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Agencies]]></category>

		<category><![CDATA[Brand]]></category>

		<category><![CDATA[Financial]]></category>

		<guid isPermaLink="false">http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/373</guid>
		<description><![CDATA[Big day for me yesterday.  A few months ago my friends at that admirable organisation The Financial Services Forum (www.thefsforum.co.uk) asked me to set up another in their family of Special Interest Groups, this one to concentrate on brand strategy, and yesterday was the group&#8217;s first event.  The title was Just How Different and Special [...]]]></description>
		<wfw:commentRss>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/373/feed</wfw:commentRss>
		</item>
		<item>
		<title>Welcome to Rostov</title>
		<link>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/372</link>
		<comments>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/372#comments</comments>
		<pubDate>Wed, 10 Mar 2010 10:05:57 +0000</pubDate>
		<dc:creator>Lucian</dc:creator>
		
		<category><![CDATA[Ramblings]]></category>

		<guid isPermaLink="false">http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/372</guid>
		<description><![CDATA[Long-standing readers of this blog (sit down, you must be exhausted standing all that time) may remember that I like words, names, web addresses and so forth that you can word-break incorrectly to mildly comic or confusing effect.  (My favourite is the sight-seeing tour bus company BigBusTours.com, or was that BigBustOurs.com.)  We need a name [...]]]></description>
		<wfw:commentRss>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/372/feed</wfw:commentRss>
		</item>
		<item>
		<title>Comparing the comparison sites</title>
		<link>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/371</link>
		<comments>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/371#comments</comments>
		<pubDate>Mon, 08 Mar 2010 15:34:13 +0000</pubDate>
		<dc:creator>Lucian</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Financial]]></category>

		<guid isPermaLink="false">http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/371</guid>
		<description><![CDATA[I&#8217;ve written more than once before now about the knock-on effects of Aleksandr the Meerkat, and the way that he&#8217;s had all the other major price comparison sites rushing about like headless chickens looking for campaign ideas of their own that can create as much engagement as he does.
With the three biggest rivals now well [...]]]></description>
		<wfw:commentRss>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/371/feed</wfw:commentRss>
		</item>
		<item>
		<title>If you want directions, ask an immigrant</title>
		<link>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/370</link>
		<comments>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/370#comments</comments>
		<pubDate>Thu, 04 Mar 2010 09:27:17 +0000</pubDate>
		<dc:creator>Lucian</dc:creator>
		
		<category><![CDATA[Brand]]></category>

		<category><![CDATA[Internet]]></category>

		<guid isPermaLink="false">http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/370</guid>
		<description><![CDATA[If someone tells me that A is much the same as B, my hackles rise.  Au contraire, I reply.  B could hardly be more different.  There may be a few superficial similarities.  But on closer examination, well, chalk and cheese doesn&#8217;t begin to do justice to the gulf that exists between them.  Chalk and, I [...]]]></description>
		<wfw:commentRss>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/370/feed</wfw:commentRss>
		</item>
		<item>
		<title>Mixed reports from the copywriting front</title>
		<link>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/369</link>
		<comments>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/369#comments</comments>
		<pubDate>Wed, 03 Mar 2010 13:10:02 +0000</pubDate>
		<dc:creator>Lucian</dc:creator>
		
		<category><![CDATA[Ramblings]]></category>

		<guid isPermaLink="false">http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/369</guid>
		<description><![CDATA[I care about writing.  It&#8217;s more or less the only thing I can do better than average - and, not by coincidence, it&#8217;s the thing I&#8217;ve done most and for longest.  So, naturally, I&#8217;m always interested in reports from the copywriting front.  What&#8217;s going on out there?  Is writing in, or out?  Is it getting [...]]]></description>
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		</item>
		<item>
		<title>Looks like banking might be getting a bit more interesting again</title>
		<link>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/368</link>
		<comments>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/368#comments</comments>
		<pubDate>Mon, 01 Mar 2010 09:43:18 +0000</pubDate>
		<dc:creator>Lucian</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Brand]]></category>

		<category><![CDATA[Financial]]></category>

		<guid isPermaLink="false">http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/368</guid>
		<description><![CDATA[Some - well, actually, many - would say that banking has been more than interesting enough for the last couple of years.  But not those of us involved in brand, marketing and communications.
For us, it&#8217;s been extremely dull.  It&#8217;s been a long time now since the new-wave banks of the 80s and early 90s ran [...]]]></description>
		<wfw:commentRss>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/368/feed</wfw:commentRss>
		</item>
		<item>
		<title>Of lunatics and asylums</title>
		<link>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/367</link>
		<comments>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/367#comments</comments>
		<pubDate>Thu, 25 Feb 2010 10:53:29 +0000</pubDate>
		<dc:creator>Lucian</dc:creator>
		
		<category><![CDATA[Agencies]]></category>

		<category><![CDATA[Brand]]></category>

		<category><![CDATA[Internet]]></category>

		<guid isPermaLink="false">http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/367</guid>
		<description><![CDATA[Creative people - and I say this as someone who still counts himself among them, even though I pick up a pen in anger fairly rarely these days - are awful.  Selfish, egocentric, lazy, bad-tempered and, worst of all, just dreadfully conservative.  We hate change. We think things were brilliant in the past, are much worse in [...]]]></description>
		<wfw:commentRss>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/367/feed</wfw:commentRss>
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		<item>
		<title>Cart vs horse</title>
		<link>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/366</link>
		<comments>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/366#comments</comments>
		<pubDate>Mon, 15 Feb 2010 18:52:16 +0000</pubDate>
		<dc:creator>Lucian</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Agencies]]></category>

		<category><![CDATA[Ramblings]]></category>

		<guid isPermaLink="false">http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/366</guid>
		<description><![CDATA[No big deal, this.  But I guess that when I walked past Saatchis&#8217; offices in Charlotte St the other day, it must have been the day they were pitching to the owners of the west London shopping centre Westfield, or possibly the day they heard they&#8217;d won it, because their windows were full of a [...]]]></description>
		<wfw:commentRss>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/366/feed</wfw:commentRss>
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		<item>
		<title>Well, OK, but what is it you want to talk about?</title>
		<link>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/365</link>
		<comments>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/365#comments</comments>
		<pubDate>Tue, 09 Feb 2010 08:58:35 +0000</pubDate>
		<dc:creator>Lucian</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Financial]]></category>

		<guid isPermaLink="false">http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/365</guid>
		<description><![CDATA[There&#8217;s a campaign running at the moment for the stockbrokers (or wealth managers, as they probably call themselves these days) Brewin Dolphin.  Executionally it&#8217;s not bad, in a classy-but-somewhat-dull-and-recessive way.  But it&#8217;s the proposition that bothers me.
Basically, all the ads are all about the huge amount of time and effort that the company wants to [...]]]></description>
		<wfw:commentRss>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/365/feed</wfw:commentRss>
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		<item>
		<title>Proud not to understand brand valuation</title>
		<link>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/364</link>
		<comments>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/364#comments</comments>
		<pubDate>Wed, 03 Feb 2010 15:41:13 +0000</pubDate>
		<dc:creator>Lucian</dc:creator>
		
		<category><![CDATA[Brand]]></category>

		<category><![CDATA[Financial]]></category>

		<guid isPermaLink="false">http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/364</guid>
		<description><![CDATA[I don&#8217;t even begin to understand the brand valuation formulae used by the leaders in the field - notably Interbrand and David Haigh&#8217;s Brand Finance - and I&#8217;m very happy to keep it that way.  I don&#8217;t suppose I&#8217;d get it anyway, even if I tried, but in any case there&#8217;s no point, because it&#8217;s all obviously [...]]]></description>
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		<item>
		<title>Can the letter &#8220;M&#8221; be a brand?  Mmm, yes, it can</title>
		<link>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/363</link>
		<comments>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/363#comments</comments>
		<pubDate>Wed, 03 Feb 2010 09:36:34 +0000</pubDate>
		<dc:creator>Lucian</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Brand]]></category>

		<category><![CDATA[Financial]]></category>

		<guid isPermaLink="false">http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/363</guid>
		<description><![CDATA[Went to a conference about bank branding recently, and hated it.  The whole event felt, oddly, like a gathering of medieval physicians discussing the latest thinking on the medical use of leeches:  earnest, intense, full of zeal and certainty, but actually - as subsequent events would prove - about 95% wrong.
The keynote speaker was someone [...]]]></description>
		<wfw:commentRss>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/363/feed</wfw:commentRss>
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		<item>
		<title>The most boring things ever written</title>
		<link>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/362</link>
		<comments>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/362#comments</comments>
		<pubDate>Wed, 27 Jan 2010 15:23:40 +0000</pubDate>
		<dc:creator>Lucian</dc:creator>
		
		<category><![CDATA[Financial]]></category>

		<guid isPermaLink="false">http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/362</guid>
		<description><![CDATA[People fighting a continuing and increasingly desperate rearguard action against the FSA&#8217;s RDR proposals are still championing the cause of remuneration for advisers by means of commission, rather than the proposed switch to what the FSA calls &#8220;adviser charging&#8221; and what the rearguardistas call &#8220;fees.&#8221;
To this end, they keep on commissioning market research studies supposedly [...]]]></description>
		<wfw:commentRss>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/362/feed</wfw:commentRss>
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		<item>
		<title>Why pitch work usually shouldn&#8217;t run</title>
		<link>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/361</link>
		<comments>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/361#comments</comments>
		<pubDate>Tue, 26 Jan 2010 08:42:30 +0000</pubDate>
		<dc:creator>Lucian</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Agencies]]></category>

		<category><![CDATA[Financial]]></category>

		<guid isPermaLink="false">http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/361</guid>
		<description><![CDATA[Moneysupermarket and its agency, MCBD, must be disappointed by the lukewarm reaction to their new Omid Djalili campaign.  I think I know what&#8217;s gone wrong:  they&#8217;ve made what&#8217;s usually (though not always), a mistake, and gone ahead and shot the script that MCBD presented in the pitch.
I guess there&#8217;s some empirical evidence for this, in [...]]]></description>
		<wfw:commentRss>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/361/feed</wfw:commentRss>
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		<item>
		<title>Miracle somewhat exaggerated</title>
		<link>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/359</link>
		<comments>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/359#comments</comments>
		<pubDate>Mon, 18 Jan 2010 09:26:53 +0000</pubDate>
		<dc:creator>Lucian</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Financial]]></category>

		<guid isPermaLink="false">http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/359</guid>
		<description><![CDATA[Not unusual with miracles, you might say.  Anyway, in various pieces singing the praises of Aleksandr the meerkat, I suspect that one of the stats that I&#8217;ve picked up and passed on is the one that says his arrival on the scene has, single-handedly, shot comparethemarket.com from  fourth place to brand leadership in the price comparison [...]]]></description>
		<wfw:commentRss>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/359/feed</wfw:commentRss>
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		<item>
		<title>Dangerous thing, groupthink.  I&#8217;m sure you agree?</title>
		<link>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/358</link>
		<comments>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/358#comments</comments>
		<pubDate>Wed, 13 Jan 2010 16:34:00 +0000</pubDate>
		<dc:creator>Lucian</dc:creator>
		
		<category><![CDATA[Ramblings]]></category>

		<guid isPermaLink="false">http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/358</guid>
		<description><![CDATA[It&#8217;s interesting when meetings turn into sociology experiments before your very eyes.  I went to a big meeting this morning - I&#8217;ll have to disguise this one a bit - where a speaker presented the results of a pilot project to a large group of people who all supported the initiative, and wanted the pilot [...]]]></description>
		<wfw:commentRss>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/358/feed</wfw:commentRss>
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		<item>
		<title>Oh no, we&#8217;re going to have to deal with some change</title>
		<link>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/357</link>
		<comments>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/357#comments</comments>
		<pubDate>Tue, 12 Jan 2010 17:28:39 +0000</pubDate>
		<dc:creator>Lucian</dc:creator>
		
		<category><![CDATA[Internet]]></category>

		<guid isPermaLink="false">http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/357</guid>
		<description><![CDATA[Honest, guv, I love change, me - I mean, even within the last year or so I&#8217;ve started wearing socks with coloured toes and heels.
Still, the truth is, much as I may sing its praises to clients, most of the time it makes me as twitchy as anyone else.  Especially when it affects my blog, as [...]]]></description>
		<wfw:commentRss>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/357/feed</wfw:commentRss>
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		<item>
		<title>That was quick:  I already have a good thing to say about 2010</title>
		<link>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/356</link>
		<comments>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/356#comments</comments>
		<pubDate>Mon, 04 Jan 2010 11:41:27 +0000</pubDate>
		<dc:creator>Lucian</dc:creator>
		
		<category><![CDATA[Ramblings]]></category>

		<guid isPermaLink="false">http://www.tangible-financial.co.uk/LuciansBlog/index.php/archives/356</guid>
		<description><![CDATA[This is, of course, that it&#8217;s not 2009.  I can&#8217;t think of a year that I&#8217;ve been gladder to see the back of.  If indeed there is a word &#8220;gladder.&#8221;  And if you can finish a sentence with &#8220;back of.&#8221;
So, welcome, 2010.  It&#8217;s equally true to say that I can&#8217;t think of a year that [...]]]></description>
		<wfw:commentRss>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/356/feed</wfw:commentRss>
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		<item>
		<title>Giving any financial products for Christmas?  Thought not</title>
		<link>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/355</link>
		<comments>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/355#comments</comments>
		<pubDate>Wed, 23 Dec 2009 11:20:26 +0000</pubDate>
		<dc:creator>Lucian</dc:creator>
		
		<category><![CDATA[Brand]]></category>

		<category><![CDATA[Financial]]></category>

		<category><![CDATA[Ramblings]]></category>

		<guid isPermaLink="false">http://www.tangible-financial.co.uk/LuciansBlog/index.php/archives/355</guid>
		<description><![CDATA[Some very boring things are extraordinarily popular as Christmas gifts.   Among the items I&#8217;ve seen displayed in ads and shop windows over the last few weeks, the inevitable socks, saucepans, blank DVDs and security camera kits come to mind.
But among all the thousands of items offered for my consideration, I can&#8217;t think of a single one [...]]]></description>
		<wfw:commentRss>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/355/feed</wfw:commentRss>
		</item>
		<item>
		<title>God, those guys are good</title>
		<link>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/354</link>
		<comments>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/354#comments</comments>
		<pubDate>Tue, 22 Dec 2009 13:19:52 +0000</pubDate>
		<dc:creator>Lucian</dc:creator>
		
		<category><![CDATA[Ramblings]]></category>

		<guid isPermaLink="false">http://www.tangible-financial.co.uk/LuciansBlog/index.php/archives/354</guid>
		<description><![CDATA[On Sunday evening, in a somewhat disorganised not-quite-final Christmas shopping round, I put in three separate orders to Amazon, for three CDs, a DVD and a Playstation 3 game.  This morning, less than 36 hours later, all three packages arrived (delivered, incidentally, by first-class Royal Mail) at my office.  That wouldn&#8217;t be bad over any [...]]]></description>
		<wfw:commentRss>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/354/feed</wfw:commentRss>
		</item>
		<item>
		<title>Sherlock Holmes and the case of the re-appearing consumer</title>
		<link>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/353</link>
		<comments>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/353#comments</comments>
		<pubDate>Tue, 15 Dec 2009 17:26:10 +0000</pubDate>
		<dc:creator>Lucian</dc:creator>
		
		<category><![CDATA[Financial]]></category>

		<guid isPermaLink="false">http://www.tangible-financial.co.uk/LuciansBlog/index.php/archives/353</guid>
		<description><![CDATA[It really is quite extraordinary.   In 1986, the financial services industry (investments, pensions, life assurance, all the hardcore stuff) stopped caring about consumers and started focusing all its love and attention on intermediaries.  For 23 years, they&#8217;re all we&#8217;ve cared about.  &#8220;Get the intermediary marketing right,&#8221; everyone decided, &#8220;and the end consumer side will take [...]]]></description>
		<wfw:commentRss>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/353/feed</wfw:commentRss>
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		<item>
		<title>The other big thing about the meerkat</title>
		<link>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/352</link>
		<comments>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/352#comments</comments>
		<pubDate>Mon, 14 Dec 2009 08:40:21 +0000</pubDate>
		<dc:creator>Lucian</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Financial]]></category>

		<guid isPermaLink="false">http://www.tangible-financial.co.uk/LuciansBlog/index.php/archives/352</guid>
		<description><![CDATA[In the best-of-2009 pieces that you get in the marketing and advertising press at this time of year, Aleksandr the meerkat is going from strength to strength.  Last week, for example, he was by far the most popular choice among the 300 or so luminaries featured in Campaign&#8217;s preposterously pretentious annual publication The A List, [...]]]></description>
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		</item>
		<item>
		<title>Ah, good, someone&#8217;s just calculated some stats I made up years ago</title>
		<link>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/351</link>
		<comments>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/351#comments</comments>
		<pubDate>Mon, 07 Dec 2009 09:02:07 +0000</pubDate>
		<dc:creator>Lucian</dc:creator>
		
		<category><![CDATA[Financial]]></category>

		<guid isPermaLink="false">http://www.tangible-financial.co.uk/LuciansBlog/index.php/archives/351</guid>
		<description><![CDATA[I wrote something in this a long time ago about statistics that I described as &#8220;conceptually true&#8221; - figures that are completely unproven, and very likely wrong, but still cast useful supportive light on concepts that are in fact true.  (For example, that when he gets a chance inside the penalty areas Jermain Defoe is less likely to [...]]]></description>
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		<item>
		<title>Praise from Jeff Prestridge (well, sort of)</title>
		<link>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/350</link>
		<comments>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/350#comments</comments>
		<pubDate>Mon, 07 Dec 2009 08:43:41 +0000</pubDate>
		<dc:creator>Lucian</dc:creator>
		
		<category><![CDATA[Financial]]></category>

		<category><![CDATA[Ramblings]]></category>

		<guid isPermaLink="false">http://www.tangible-financial.co.uk/LuciansBlog/index.php/archives/350</guid>
		<description><![CDATA[Some people are quick to detect insults.  I&#8217;m quick  (too quick?) to detect compliments - better for the ego. 
In a piece in a financial paper last week, the admirable campaigning financial journalist Jeff Prestridge wrote about a panel discussion he was about to take part in.  He was nervous, because he intended to put forward some [...]]]></description>
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		</item>
		<item>
		<title>Your company&#8217;s making money.  But are you?</title>
		<link>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/349</link>
		<comments>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/349#comments</comments>
		<pubDate>Fri, 04 Dec 2009 15:45:08 +0000</pubDate>
		<dc:creator>Lucian</dc:creator>
		
		<category><![CDATA[Ramblings]]></category>

		<guid isPermaLink="false">http://www.tangible-financial.co.uk/LuciansBlog/index.php/archives/349</guid>
		<description><![CDATA[Way back in my days in big-ticket consumer brand advertising, I was surprised when someone told me that one account - actually it was Mars/Pedigree Petfoods - was single-handedly responsible for producing 120% of the agency&#8217;s profit.  Not knowing much about percentages or profit at the time (plus ca change, you say) I thought this [...]]]></description>
		<wfw:commentRss>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/349/feed</wfw:commentRss>
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		<item>
		<title>Honestly, life industry people, do you all have OCD?</title>
		<link>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/348</link>
		<comments>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/348#comments</comments>
		<pubDate>Fri, 04 Dec 2009 09:47:09 +0000</pubDate>
		<dc:creator>Lucian</dc:creator>
		
		<category><![CDATA[Financial]]></category>

		<guid isPermaLink="false">http://www.tangible-financial.co.uk/LuciansBlog/index.php/archives/348</guid>
		<description><![CDATA[What is the matter with life assurance people?  More than any other sector of the financial services industry, it seems their one great pleasure in life is hand-wringing.  Every year they get together in all sorts of meetings and forums (a dinner to mark the publication of Swiss Re&#8217;s Insurance Report being the most recent, [...]]]></description>
		<wfw:commentRss>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/348/feed</wfw:commentRss>
		</item>
		<item>
		<title>Come on Roger, might as well fess up now</title>
		<link>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/347</link>
		<comments>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/347#comments</comments>
		<pubDate>Thu, 03 Dec 2009 08:14:38 +0000</pubDate>
		<dc:creator>Lucian</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Ramblings]]></category>

		<guid isPermaLink="false">http://www.tangible-financial.co.uk/LuciansBlog/index.php/archives/347</guid>
		<description><![CDATA[You could say that in the last few weeks, two of Gillette&#8217;s three ad campaign galacticos have been found to have feet of clay, although in fact it wasn&#8217;t actually Mr Woods&#8217; or Mr Henry&#8217;s feet that did the misbehaving.
I suspect it&#8217;s all the outcome of an on-set conspiracy.  Faced with another script involving humiliating [...]]]></description>
		<wfw:commentRss>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/347/feed</wfw:commentRss>
		</item>
		<item>
		<title>Aaargh.  All this going around and coming around is making me dizzy</title>
		<link>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/346</link>
		<comments>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/346#comments</comments>
		<pubDate>Wed, 02 Dec 2009 11:22:39 +0000</pubDate>
		<dc:creator>Lucian</dc:creator>
		
		<category><![CDATA[Financial]]></category>

		<category><![CDATA[Regulation]]></category>

		<guid isPermaLink="false">http://www.tangible-financial.co.uk/LuciansBlog/index.php/archives/346</guid>
		<description><![CDATA[Imagine the retail investment marketplace as a circle.  Say, for the sake of argument, that at the 12 o&#8217;clock position we place the fund managers;  at the 4 o&#8217;clock position we find the life companies;  and at the 8 o&#8217;clock position there are the IFAs.
Here&#8217;s the funny thing:  working in a clockwise direction, it seems [...]]]></description>
		<wfw:commentRss>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/346/feed</wfw:commentRss>
		</item>
		<item>
		<title>Oh dear.  IT assures me there will be &#8220;no problem&#8221;</title>
		<link>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/345</link>
		<comments>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/345#comments</comments>
		<pubDate>Tue, 01 Dec 2009 11:46:55 +0000</pubDate>
		<dc:creator>Lucian</dc:creator>
		
		<category><![CDATA[Ramblings]]></category>

		<guid isPermaLink="false">http://www.tangible-financial.co.uk/LuciansBlog/index.php/archives/345</guid>
		<description><![CDATA[There&#8217;s a good deal of restructuring and rewebsiting going on around my agency group at the moment.  As you may have noticed - well, probably not, actually - we&#8217;re looking to &#8220;maximise synergies,&#8221; as they say, among the various Tangible-branded agencies around the country, and as a result my bit, Tangible Financial, is being subsumed [...]]]></description>
		<wfw:commentRss>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/345/feed</wfw:commentRss>
		</item>
		<item>
		<title>Financial advice and Sainsbury&#8217;s bacon slicer</title>
		<link>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/344</link>
		<comments>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/344#comments</comments>
		<pubDate>Thu, 26 Nov 2009 23:19:43 +0000</pubDate>
		<dc:creator>Lucian</dc:creator>
		
		<category><![CDATA[Financial]]></category>

		<guid isPermaLink="false">http://www.tangible-financial.co.uk/LuciansBlog/index.php/archives/344</guid>
		<description><![CDATA[I can dimly remember that in my early childhood, Sainsbury&#8217;s was still an old-fashioned grocery store.  You queued at the counter, and eventually it was your turn to give your order to a white-coated chap who scurried about on the other side of the counter assembling it for you.  If you wanted bacon, he&#8217;d ask [...]]]></description>
		<wfw:commentRss>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/344/feed</wfw:commentRss>
		</item>
		<item>
		<title>Funny how much I hate it when outsiders criticise us</title>
		<link>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/343</link>
		<comments>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/343#comments</comments>
		<pubDate>Fri, 20 Nov 2009 18:17:49 +0000</pubDate>
		<dc:creator>Lucian</dc:creator>
		
		<category><![CDATA[Financial]]></category>

		<guid isPermaLink="false">http://www.tangible-financial.co.uk/LuciansBlog/index.php/archives/343</guid>
		<description><![CDATA[As you may have noticed, I rather like slagging off the financial services community.  (Community?)   But I hate it when someone from outside our village does it.  And I especially hate it when they do it at a public event, like a conference, and we all sit there shaking our heads at our own inadequacies [...]]]></description>
		<wfw:commentRss>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/343/feed</wfw:commentRss>
		</item>
		<item>
		<title>Providers and advisers:  is death about to part them?</title>
		<link>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/342</link>
		<comments>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/342#comments</comments>
		<pubDate>Thu, 19 Nov 2009 11:02:04 +0000</pubDate>
		<dc:creator>Lucian</dc:creator>
		
		<category><![CDATA[Financial]]></category>

		<category><![CDATA[Internet]]></category>

		<guid isPermaLink="false">http://www.tangible-financial.co.uk/LuciansBlog/index.php/archives/342</guid>
		<description><![CDATA[Not so long ago, the love affair between providers of regulated products and IFAs looked as deep and long-lasting as ever.  But when you start falling a bit out of love, you quickly fall a lot out of love.  And while providers and advisers may still look like the perfect couple to the outside world, [...]]]></description>
		<wfw:commentRss>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/342/feed</wfw:commentRss>
		</item>
		<item>
		<title>Is half an idea better than none?</title>
		<link>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/341</link>
		<comments>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/341#comments</comments>
		<pubDate>Wed, 18 Nov 2009 10:18:37 +0000</pubDate>
		<dc:creator>Lucian</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Financial]]></category>

		<guid isPermaLink="false">http://www.tangible-financial.co.uk/LuciansBlog/index.php/archives/341</guid>
		<description><![CDATA[There was a letter in Campaign the other day bemoaning the lack of creativity in the current posters for Sensodyne toothpaste.  Honestly, said the angry correspondent, all they&#8217;ve done is to typeset the propositions from the brief - and, what&#8217;s more, in a typeface that looks suspiciously like Times New Roman, in black, against a [...]]]></description>
		<wfw:commentRss>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/341/feed</wfw:commentRss>
		</item>
		<item>
		<title>Rant mash-up #1</title>
		<link>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/340</link>
		<comments>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/340#comments</comments>
		<pubDate>Wed, 11 Nov 2009 11:40:30 +0000</pubDate>
		<dc:creator>Lucian</dc:creator>
		
		<category><![CDATA[Brand]]></category>

		<category><![CDATA[Financial]]></category>

		<guid isPermaLink="false">http://www.tangible-financial.co.uk/LuciansBlog/index.php/archives/340</guid>
		<description><![CDATA[I&#8217;ve been worrying a little recently about running out of rants.  How many different things can a middle-aged man be grumpy about?  Yesterday evening, though, I saw a possible solution - bringing numbers of previous rants together into new combinations.  Or mash-ups, as I believe we now say.
Perhaps unsurprisingly, I was at Gatwick at the [...]]]></description>
		<wfw:commentRss>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/340/feed</wfw:commentRss>
		</item>
		<item>
		<title>These last few weeks, I&#8217;ve stopped fearing phone calls again</title>
		<link>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/339</link>
		<comments>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/339#comments</comments>
		<pubDate>Tue, 10 Nov 2009 17:20:34 +0000</pubDate>
		<dc:creator>Lucian</dc:creator>
		
		<category><![CDATA[Agencies]]></category>

		<category><![CDATA[Ramblings]]></category>

		<guid isPermaLink="false">http://www.tangible-financial.co.uk/LuciansBlog/index.php/archives/339</guid>
		<description><![CDATA[You can choose for yourself which advertising guru was the first to say that agencies are only ever three phone calls away from disaster.  No-one actually knows, so your answer is as good as anyone else&#8217;s.  Your choice will reflect something about your tastes, but also about your age (young people think it was first [...]]]></description>
		<wfw:commentRss>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/339/feed</wfw:commentRss>
		</item>
		<item>
		<title>Incorrectly-spotted dicks</title>
		<link>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/338</link>
		<comments>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/338#comments</comments>
		<pubDate>Thu, 05 Nov 2009 13:42:21 +0000</pubDate>
		<dc:creator>Lucian</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.tangible-financial.co.uk/LuciansBlog/index.php/archives/338</guid>
		<description><![CDATA[As my eyesight fades, my brain becomes increasingly puzzled by what I think I&#8217;m seeing.  Looking at the departures board at Euston for details of my train to Manchester the other day, I thought it said &#8220;Toilet restrictions will apply on this train.&#8221;  I pondered for some time on the nature of these restrictions before [...]]]></description>
		<wfw:commentRss>http://www.tangiblelondon.co.uk/LuciansBlog/index.php/archives/338/feed</wfw:commentRss>
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